By financen | May 17, 2011 - 3:32 pm - Posted in Investing

If you are a beginner and you wish to invest in the stock market, it seems like an impossible task. When there are thousands of companies to choose from, how will you figure out the best one suitable as per your needs and that will incur minimum potential loss. Many people who are in this investment industry believe that the best way to beat the stock market is to follow the trend that is called value investing.

Value investing has been existing since 1920s when two professors began teaching it at Columbia business school. The main purpose of value investing is to look for the stocks what are selling below the company’s actual value. They are also called public stocks that offer high dividend yields and have low price to earnings multiples or low price to book ratios. This type of investing goes against purchasing the hottest stock at any particular time and instead trusts that the price will reflect the company’s true nature in the coming years.

When you do value investing, you have to necessarily follow several basic steps. The first thing that you need to do is to look for a very good company. It cannot be just good company, but it has to be a great one. This company can be the one that you work for or you purchase products from or it can be environmentally conscious or one that you really like. If you want to invest in a company, you must really see a great potential in it or else you might face a potential loss in the near future.

Another way to follow value investing strategies is to know that the company on which you are going to invest has been in the business for how many years. Companies in business for less than two years have a very little track record and you might feel confused whether you want to put your investment on it or not. On the other hand, companies that have been in the business for more than ten years have a proven record for investment and find excellent candidates for value investing.

When you are investing in a company, check the reliability of that company and figure out if it will stay in business for the next ten or twenty years. When you are looking for ways to make money in the stock market, you just don’t do buying and selling, but rather long term investing. If the company is not going to survive in the coming years, then there is no point in investing in it.

The final advice in value investing is to make sure that the company that you are considering investing in offers something unique. The company on which you are going to invest should have the capability to offer something unique that no other company can offer. Make sure that the company has patents or copyrights. This can be worth a lot of money and keep others from copying what they do therefore flooding the market.

Investing money in the stock market is not as easy as throwing dart at a board, but if you do a little research in the market, you will be able to find the undervalued stocks that could pay large dividends down the road.

If you’re interested in other investment opportunities, consider forex as an alternative. Learn why many people have invested in this market and the many benefits it has over other kinds of investments.

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